LinkedIn Candidate Generation
Car mechanics in a very tight labor market
Goals
- Expand the team of automotive technicians for Autogroep Ursem Barten in the short term
- Find new candidates in a tight market
- Broaden network in the North Holland region
Results
- 900+ relevant connections
- Many interesting conversations held with qualified candidates
- Quickly hired 2 new automotive technicians, without manual effort
The Challenge
Autogroep Ursem Barten's Challenge
Autogroep Ursem Barten is a well-known company in the North Holland region, but it was also very difficult for them to find suitable automotive technicians. The labor market is currently very tight, and this is particularly felt in the automotive industry.
According to an article in the Algemeen Dagblad, the influx of new technicians from vocational education is quite good. 'But this talent is being pulled from all sides. Installation companies for solar panels and heat pumps, by companies like ASML. Technical staff is highly sought after and scarce.'
A major cause is the aging population and the changing nature of the profession. At Ursem Barten, the number of electric cars is increasing rapidly, resulting in fewer traditional mechanical hours and a greater focus on working with electric vehicle software.
This requires more retraining and an increase in IT-related knowledge and skills. The many opportunities for young technicians, combined with the changing tasks for automotive technicians, are making the labor market increasingly tight. This formed the challenge for both iimpact.Agency and Ursem Barten.
Our Solution
Thorough Introduction
We started with a thorough introduction to get to know Autogroep Ursem Barten. What are their goals, what challenges are they facing, where do opportunities lie, and what is the state of the market in which Ursem Barten operates.
Strategy Determination
We start with strategy determination. Our marketing manager will conduct bottom-up market research and engage with potential candidates to establish a unique approach, tailored to the needs of Ursem Barten and the specific demands of the tight labor market.
LinkedIn 'the way to go'
For Ursem Barten, LinkedIn proved to be 'the way to go'. Using our software, we approached qualified candidates via LinkedIn in an automated but highly personalized manner. All potential candidates were thoroughly analyzed and selected by recruiters based on the requirements set by Ursem Barten, such as regions, work experience, and job profiles.
Agile Monitoring
This means we have to stay on top of things. Is the campaign resonating? How can we do this better? We have weekly contact with Ursem Barten at fixed times to discuss interim results and implement adjustments immediately if necessary.
Benefits and Results
2 New Automotive Mechanics
Thanks to the collaboration with iimpact.Agency, Autogroep Ursem Barten managed to recruit 2 new automotive mechanics within a period of just 10 weeks. These candidates were hired in addition to regular operations.
Significant Network Growth
Significant growth of the network, with qualified potential candidates. These are lasting connections from which Ursem Barten is guaranteed to recruit more staff in the short and long term. We believe this network belongs to you and not the recruiter, making this an impactful way of recruiting.
Efficient Recruitment Campaign
Autogroep Ursem Barten deployed an efficient and effective recruitment campaign together with iimpact.Agency. Together, we managed to tackle the scarcity in the technical sector without spending their valuable time on recruitment, sourcing, and outreach processes. This shows that with the right methods, you can find staff in any sector.
Ready for Your Automotive Recruitment?
Just like Autogroep Ursem Barten, we can solve your automotive recruitment challenges. From car mechanics to service technicians – we find the right candidates in any tight market.